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for Mobile Web in Africa.
Latest news:
...5th October 2009: Mr Kannan Pashupathy, Director of Engineering for Africa, Google replaces Stephen Newton as the Google representative at the event...
Mobile Web in Africa
Harnessing the Potential of the Internet and Applications on Mobile Devices
Tuesday 13th and Wednesday 14th October 2009,
Michelangelo Hotel, Sandton, Johannesburg, South Africa
Live Agenda:
Day One: Tuesday 13th October 2009
08.30 Registration & Welcome Coffee & Canapes, served in the Exhibition Area
09.00 Chairperson’s Opening Comments
Mr Elan Lohmann, General Manager - Online, Avusa Media09.10 KEYNOTE ADDRESS:
The operator perspective – what is being done to drive mobile internet usage to make it more mainstream?
Exploring major objectives which need to be achieved to allow Africans to seize the mobile web opportunity
• Evaluating the current status quo in relation to:
- handset availability
- pricing strategies and targeting a wider percentage of African society
- increasing connectivity through network development
- the services available to mobile web users
• If the basic technological issues are resolved, what is the Operator’s role
in expanding an African focused mobile web ecosystem?
• How do mobile operators in the region envisage the future?
Mr Jose Henriques, Executive Head, Internet Services, Vodacom
09.40 Location-based mobile advertising:
Case studies from The Grid
• Overview of the basic concepts of location-based services and
advertising
• Campaign planning and design
• Case studies using LBA for web and mobile
• Future directions, ambient and temporal targeting
Mr Vincent Maher, Portfolio Manager, Social Media, Vodacom
10.05 Discussion Phase: A combination of roundtable and panel discussions
Monetising the Mobile Web and Apps Opportunity
Key Suggested Points:
• Analysis of mobile business models – subscription, advertising,
freemium, affliliate, virtual goods
• Increasing your chances by targeting in-demand services
• Is there a recipe for success?
Panellists:
Mr Tyler Reed, CEO & Founder, TinyImpact
Mr Rapelang Rabana, Chief Executive Officer, Yeigo Communications
Mr Russell Atkins, Managing Director, Thumbtribe Media
Mr Vincent Maher, Portfolio Manager, Social Media, Vodacom
10.55 Morning Coffee, served in the Exhibition Area
11.25 Assessing the supply of internet capable end user devices and services to African consumers:
Key considerations in relation to handset advances, technological progress and usability
• Getting internet access enabled handsets and the right services into the
hands of the consumers
• What will the impact be of Open Mobile Operating Systems for service
delivery in the African Context?
• Taking into account the development of new operating systems and
devices
• What are the next stages in distributing handsets and services that can
be utilised by all?
Mr Brett Loubser, Product and Technical Support Manager, Samsung South Africa
11.50 Increasing the accessibility of the web to all people from all devices:
Ensuring that the best of web development is available from the utilisation of open standards
• Bullets to be confirmed
Mr Charles McCathie Nevile, Chief Standards Officer, Opera
12.15 Discussion Phase: A combination of roundtable and panel discussions
Getting the End User Connected and Services To Them
Key Suggested Points -
• What are the biggest issues and concerns in relation to
distributing internet capable handsets?
• What can be done to make handsets and internet services more
available?
• Getting the most out of low capability handsets
• The expansion of the App Store and Mobile Browsers – what will this
mean to the African consumer?
Panellists:
Mr Charles McCathie Nevile, Chief Standards Officer, Opera
Mr Brett Loubser, Product and Technical Support Manager, Samsung South Africa
Mr Nyasha Mutsekwa, Chief Executive Officer, EngineeringIdeas
Mr Rahim Zaknoun, Business Development - MEA, Forum Nokia
13.00 Networking Lunch
14.00 Taking advertising and marketing through Mobile Web channels on to the next level:
Analysis of the progress that product and brand promotion has made on mobile handsets and the potential for monetising
• How has the power of advertising started to take advantage of the mobile
web?
• Making the most of mobile’s capabilities and uniqueness – why
does mobile promotion offer such a good return for advertisers?
• Key considerations to take into account – monetising, data analytics,
design implications and measuring performance
• What’s the next step for product and brand promotion on the mobile
medium?
Mr Rick Joubert, Executive Chairman, Yonder Mobile Media / Founding Chairman, Mobile Marketing Association
14.25 How to harness science and magic, to create powerful mobile communications:
Collaboration between technical and creative agencies and the benefits of this type of relationship
Mr Pete Case, Creative Director, Gloo Design Agency
Mr Simon Leps, Chief Executive Officer, Fontera
14.50 Discussion Phase: A combination of roundtable and panel discussions
Analysis of Mobile Advertising & Design
Key Suggested Points:
• How does mobile advertising compare to more traditional
promotional mediums?
• Is the time to move away from simple SMS based advertising?
• Evaluating past mobile projects – what has and has not worked?
• What are the key mobile design factors – usability, delivering interaction,
clarity of message
Panellists:
Mr Rick Joubert, Executive Chairman, Yonder Mobile Media / Founding Chairman, Mobile Marketing Association
Mr Pete Case, Creative Director, Gloo Design Agency
Mr Simon Leps, Chief Executive Officer, Fontera
Mr Allan Kent, Head, AtPlay, Saatchi & Saatchi
Mr Ahmed Kajee, Managing Director, CellSmart
15.35 Afternoon Tea, served in the Exhibition Area
16.05 Where next for the development of the African ecosystem?
MXit has developed from mobile rebels to a multinational success story, but what can be learnt from their rite of passage and how do they predict the sector will progress?
• An overview of MXit’s plans to create an extended and intricate web of
networks across cultures and lifestyles
• Driving the development of the mobile sector in South Africa – what
can be gleaned from the MXit path?
• Guiding innovative entrepreneurs who’ll help drive the mobile device to
reach its potential – should application development be their core focus
area?
• How can Afri-centric developers be supported to develop Africa
focused applications and services?
Mr Herman Heunis, Chief Executive Officer, MXit
16.30 Successfully adapting your web experience to the small screen:
• Importance of mobile web (specially in ZA and SSA)
• Winning formula for the mobile web as we experience it in US, Europe
• What can operators do in the context of SSA that is significantly different
than US, Europe
• Demonstrate Google’s approach to the Web (GMA, GMM, mobile apps).
• Show case: products to demonstrate the Mobile opportunities for
advertising, including geo-products
Mr Kannan Pashupathy, Director of Engineering for Africa, Google
16.55 Discussion Phase: A combination of roundtable and panel discussions
Mobile Web Africa – Where and What Next?
Key Suggested Points:
• Working through the hype – how significant can the effect of mobile
web usage be on the continent?
• Seizing the opportunity to make money from mobile web and drive
the expansion of the ecosystem, whilst harnessing African creativity
and innovation?
• What will be the biggest obstacles to overcome and how can the
key stakeholders work together to overcome these issues?
Panellists:
Mr Rick Joubert, Executive Chairman, Yonder Mobile Media / Founding Chairman, Mobile Marketing Association
Mr Herman Heunis, Chief Executive Officer, MXit
Mr Matthew Buckland, Head, 20FourLabs
Mr Kannan Pashupathy, Director of Engineering for Africa, Google
17.45 Chairperson’s Closing Comments
17.50 Mobile Web in Africa Reception
19.30 End of Day One
Day Two – Wednesday 14th October 2009
08.30 Welcome Coffee & Canapes, served in the Exhibition Area
09.00 Chairperson’s Opening Comments
Mr Stephane Boyera, Program Manager, Web Foundation / W3C
09.10 KEYNOTE ADDRESS:
Contributing to bridging the digital divide by informing involving and empowering:
How the mobile device can overcome information constraints and provide the right tools for people to make more informed decisions
• Targeting those on the wrong side of the digital divide – where is the need
and what impact can the mobile web and applications have?
• The creation of a suite of services that together can become an essential
solution
• How are device and infrastructure limitations being side stepped to deliver
a real added value service?
Mr Sean Paavo Krepp, Africa & Middle East, Emerging Markets Services, Nokia
09.40 Discussion Phase: A combination of roundtable and panel discussions
Mobile Web and Apps for Development
Key Suggested Points -
• Evaluating successful projects and applications – what has worked and
why?
• Literacy, handsets, and other key considerations for mobile web and
application developers
• What do stakeholders need to do to have short and long term impacts on
the Digital Divide?
Panellists:
Ms Ory Okolloh, Executive Director, Ushahidi
Mr Eric Cantor, Director, AppLab Uganda, Grameen Foundation
Mr Mario Marais, Living Lab Research Group, Meraka Institute, CSIR
Mr Sean Paavo Krepp, Africa & Middle East, Emerging Markets Services,
Nokia
10.30 Morning Coffee, served in the Exhibition Area
11.00 SPECIAL ADDRESS:
"The social impact of computing remains largely in
the future when connected mobile devices with sensors
capture information about each of us and every encounter.
The Mobile Web Africa conference will gather leading
participants in this massive transformation"
Dr Marc Smith, Leader, Connected Action Consulting Group
In the future my phone will notice your phone:
From ephemeral to archival societies
• The creation of a new stream of incredibly rich archival material and the
study of the resulting data sets
• What can happen when my phone notices your phone? The potential for
a new set of mobile social software applications
• What could result from this level of interaction between devices,
especially when further technological advances are taken into account?
• A new class of tools and platforms that analyze streams of social media
and provide actionable insights
Dr Marc Smith, Leader, Connected Action Consulting Group
11.45 Seizing the opportunity to take advantage of the potential of mobile services and content:
Food for thought for all entrepreneurs and mobile stakeholders - The Broccoli Project
• Combining mobiles mass reach, innovative thinking and business
aptitude to add real value
• Connecting with people through the creation of services and content that
actually function
• A look into the future for the Broccoli Project - the opportunity
represented by m-health
Mr Marc Anthony Zimmerman, Founder & Chief Executive, The Broccoli Project
12.10 Discussion Phase: A combination of roundtable and panel discussions
Creating Africa’s New Generation of Mobile Designers, Entrepreneurs and Success Stories
Key Suggested Points –
• Turning a great idea into a sustainable business model
• Are there key ingredients to achieving sustainable growth and success?
• The next moves for the new generation of African mobile entrepreneurs?
Mr Marc Anthony Zimmerman, Founder & Chief Executive, The Broccoli Project
Mr Zibusiso Mkhwananzi, Executive Chairman and Financial Director, KRAZYBOYZ Digital
Mr Ashraf Patel, SA Program Manager, SAFIPA
Mr Justin Spratt, co-Founder, ISLabs
13.00 Networking Lunch
14.00 Reaching the hardest to reach:
Best practices in mobile application development for low-income communities
• Challenges in delivering critical information to those who need it most
• Developing mobile-based services that allow people to access
information in critical sectors
• Searching for sustainability in telecom business models serving the poor
• The road ahead for socially-relevant mobile applications
Mr Eric Cantor, Director, AppLab Uganda, Grameen Foundation
14.25 Best practices for harnessing the mobile web and social media opportunity:
How to maximise the mobile web and associated apps to deliver your campaign message
• Principles for building great mobile sites that deliver
• Using the mobile internet and social media to create an integrated
message
• The future of the mobile application environment
• Case study: How mobile has delivered for LoveLife
Mr Angus Robinson, Founder, Brandsh Media
14.50 Discussion Phase: A combination of roundtable and panel discussions
Expanding Content, Interaction and Mobile Internet Usage
Key Suggested Points –
• Increasing mobile content from a basic service to one that adds value for
the subscriber
• Taking into account the user and the device in the expansion of mobile
content
• Developing from basic SMS to more interactive and collaborative
services
• Successful business models and trends from around the world
Panellists:
Mr Angus Robinson, Founder, Brandsh Media
Mr Mbugua Njihia, Chief Executive Officer, Symbiotic Media Consortium, Kenya
Mr Yomi Adegboye, CEO, Alireta Nigeria
Mr Eric Cantor, Director, AppLab Uganda, Grameen Foundation
15.35 Afternoon Tea, served in the Exhibition Area
16.05 Open Mic Session To Enhance the Development of the Ecosystem
A maximum of 10 contributors, representing developers, entrepreneurs, publishers, development organisations, in fact any conference delegate, is welcome to contribute to this unique open mic session.
If you would like to pitch your idea, your requirement, your problem, your challenge, your application, your plan for the future – this is your opportunity.
Please contact Mr Matthew Dawes (matthew@allamber.co.uk) if you would like to submit an idea for this session.
17.30 Chairperson’s Closing Comments
17.40 Close of Mobile Web in Africa
