LIVE AGENDA:
MAIN 2-DAY CONFERENCE
Wednesday 29th & Thursday 30th September 2010
Hyatt Regency, Rosebank, Johannesburg, South Africa

Day One: Wednesday 29th September 2010

07.45 Registration, Welcome Breakfast - Canapes, Coffee and Juices served in the Exhibition Area

08.30 Chairperson’s Opening Comments

CONFIRMED: Rick Joubert, Executive Chairman, Yonder

08.40 Opening Address:
Evaluating the current and future development of the mobile web in Africa:
Exploring trends, making comparisons and realising revenue opportunities

• Current trends on the mobile web in Africa
• How adoption of the mobile web in Africa compares to other regions
• The future of the web on mobile devices and what this means for mobile operators
• How mobile operators can take advantage of mobile web access to increase ARPU and revenue opportunities

 CONFIRMED: Jon von Tetzchner, Co-Founder, Opera Software

09.05 Keynote Address:
The strategy and methodology of a leading, global, e-media company who are harnessing the potential of the mobile web and applications:
Analysis of Naspers’ approach to the evolution of the mobile device in emerging markets

• Dissecting Naspers mentality to the evolution of the internet and applications on mobile devices
• How does Africa’s mobile web and applications development compared to other emerging countries?
• The evaluation processes and the winning criteria for new investments
• Future market developments, opportunities, tremors and ramifications

CONFIRMED: Antonie Roux, CEO Internet Global Operations, Naspers Group

09.30 Presentation details to be confirmed

CONFIRMED: A senior representative from Nokia

09.55 Roundtable Discussions

10.05 Panel Discussion:

CONFIRMED: Jon von Tetzchner, Co-Founder, Opera Software
CONFIRMED: Antonie Roux, CEO Internet Global Operations, Naspers Group
CONFIRMED: A senior representative from Nokia

10.45 Morning Coffee

11.30 The Operator Dilemma! Bit pipe vs. VAS provider
The O.S. Wars

• VAS as differentiators - It's the ECO system!
• VAS case studies: selling data in low ARPU countries vs white label in developed countries
• What can be taken forward as the ecosystem developes?

CONFIRMED: Evert Jaap Lugt, Founder & CEO, Nimbuzz

11.55 Presentation details to be confirmed

CONFIRMED: A senior representative from BlackBerry

12.20 Roundtable Discussions

12.30 Panel Discussion

CONFIRMED: Arthur Goldstuck, MD, World Wide Worx
CONFIRMED: Evert Jaap Lugt, Founder & CEO, Nimbuzz
CONFIRMED: A senior representative from BlackBerry
CONFIRMED: Stefan Magdalinski, Chief Executive Officer, Mocality

13.10 Networking Lunch

14.00 The APP-FACTOR Developer Competition, supported by:

A maximum of 6 application developers will each have 5 minutes to present their offerings to the delegation - the creator of the best app will walk away with:

• a massive smile
• a general feeling of happiness
• R11,500 worth of InMobi ad network spend
• R5000 of ad spend on GetJar
•  A full refund on your Mobile Web in Africa 2010 registration fee

To find out more or enter the competition send click here - there are a limited number of entrants. 
All entries will recieve a BlackBerry smartphone and a minimum of R750 of ad spend on GetJar

14.40 Says who?
Social media in context - a how to guide to mapping social media networks

• The relevance of social media - much of it is about products, services, events, and people of interest
• The concepts and processes for collecting social media network data and analyzing it to reveal key positions and structures
• Why visualizing the differences in social groups and roles is important to understand in terms of content
• Why existing search tools are lacking in terms of context and why it is important to be able to understand impacts?
• The availability of free and open tools to allow you to conduct social network analysis which can put social media content into a context

CONFIRMED: Dr Marc Smith, Chief Social Scientist, Connected Action Consulting Group

15.25 Afternoon Tea

15.45 Presentation details to be confirmed

CONFIRMED: Stephen Newton, Vice President & Managing Director, InMobi Africa

16.10 Monetisation, entrepreneurialism, business models – what are the winning ingredients for success in mobile?
Evaluating the past lessons and future opportunities in the mobile web and apps sphere

• Is the main key to success focusing on the behaviour of your consumers?
• Monetisation – is mobile advertising the only truly viable option?
• Predicting the next stages of evolution for the mobile web and apps
• Placing bets on the future – LBS, augmented reality, business models, social networking

 CONFIRMED: Russell Buckley, VP Global Alliances, AdMob

16.35 The future of mobile in Africa:
An exploration into openness, entrepreneurial opportunities and the next wave of trends

• Comprehending the speed of innovation in mobile
• The importance of openness in the mobile ecosystem: is this the most important element for measured growth?
• Opportunities in mobile for African entrepreneurs: where you need to be looking next
• Mobile Trends 2020 Africa - trends for the next decade from the people leading the mobile evolution

CONFIRMED: Rudy De Waele, Founder, mTrends / dotopen.com

17.00 Roundtable Discussions

17.10 Panel Discussion
CONFIRMED: Russell Buckley, VP Global Alliances, AdMob
CONFIRMED: Stephen Newton, Vice President & Managing Director, InMobi Africa
CONFIRMED: Vincent Maher, Founder, Motribe
CONFIRMED: Rudy De Waele, Founder, mTrends / dotopen.

17.50 Chairperson’s Closing Comments

18.00 Mobile Web in Africa 2010 Official Reception

Day Two: Thursday 30th September 2010

07.45 Breakfast - Canapés, Coffee and Juices served in the Exhibition Area

08.30 Chairperson's Opening Address

08.40 Opening Address:
The development of innovative mobile solutions to improve the health and well being of people living in poverty:
Mobile phones are regarded as the technology multiplier: but what is driving and restricting their evolution?

• Leapfrogging traditional development approaches to create profound social & economic impacts
• Are there enough new mobile technology-ideas related to social change?
• The will to utilise the mobile platform exists, but are we on the right path?

CONFIRMED: Gustav Praekelt, Founder & Managing Director, Praekelt Foundation (exact presentation topic to be confirmed)

09.05 Keynote Address:
What social impact is mobile technology actually having on the ground in Africa?
Dissecting the effects that mobile phones are having on NGOs and the ways that its potential can be successfully harnessed

• What does the social impact of mobile technology mean for NGOs
• The Kiwanja approach to helping NGOs harness it’s potential
• CASE STUDY: The key aspects behind the success of FrontlineSMS
• Best practices when working with mobile phones in resource-constrained environments

CONFIRMED: Ken Banks, Founder, Kiwanja.net

09.30 Roundtable Discussions

09.40 Panel Discussion
CONFIRMED: Gustav Praekelt, Managing Director, Praekelt Foundation
CONFIRMED: Ken Banks, Founder, Kiwanja.net
Inivted: Peter Benjamin, Founder, Cell-Life

10.25 Morning Coffee

10.45 Understanding the true nature of the mobile transformation - Africa and the world:
An assessment of the present and future opportunities for business to operate effectively in the mobile space

• Acceleration ahead - comprehending the rate, nature and effects of the evolution as well as the end user
• The momentum that's building in the media & entertainment - consumption and interaction on the go
• New functionality, futuristic predictions, the open mobile web and putting Africa into a global context

CONFIRMED: Nick Heller, New Business Development, Google EMEA

11.10 Delving into the next potential stages of mobile web and applications expansion:
Where next for Social Networking? A Concept Investigation with Augmented Reality

• Mobile Social Networking + Augmented Reality = our sixth sense
• Exploring the capabilities of the next stages of technology development
• Back to the present - how South Africa’s leading new media start-up has harnessed social networking

CONFIRMED: Matthew Buckland, Managing Director, Creative Spark

11.35 Developing the African media landscape - managing the shift from traditional to mobile media:
How have the traditional media embraced the mobile concept and what needs to be achieved to reach the next level? What are the opportunities and risks?

• What is the mobile market in Africa, and how is it changing and how does it compare to developed markets
• The economics of traditional media versus mobile media markets
• How to extend your media offering into the mobile space
• Dealing with international competitors in a local market

CONFIRMED: Nevo Hadas, Managing Director, Kagiso Media Digital Convergence

12.00 Roundtable Discussions

12.10 Panel Discussion
CONFIRMED: Nick Heller, New Business Development, Google EMEA
CONFIRMED: Matthew Buckland, Managing Director, Creative Spark
CONFIRMED: Nevo Hadas, Managing Director, Kagiso Media Digital Convergence
CONFIRMED: Simon Leps, Chief Executive Officer, Fontera
CONFIRMED: Ahmed Kajee, Managing Director, CellSmart

13.00 Networking Lunch

14.00 Presentation reserved for an Event Sponsor

14.25 Panel Discussion: 
INCORPORATING A LIVE LINK UP WITH MOBILE AFRICA, FINLAND

CONFIRMED: Steven Preston, Founder, Cobi Interactive
CONFIRMED: Christophe Viarnaud, Managing Director, Methys
Invited: A senior representative from the AppFactory 

An organisation called the Mobile Brain Bank is holding an event in Helsinki on 30th September 2010 called ‘Mobile Africa’.
It is debating the utilisation of mobile technology in Africa and is featuring some of the leading innovators in the European mobile ecosystem.
Due to the synergy between the two events an air bridge is going to be established to allow a joint panel discussion between the two events.
Developers from the southern tip of Africa will be joining forces with their counterparts from the north of Europe to discuss their work, their frustrations, new technology developments and how mobile innovations can best deliver.

15.35 Afternoon Tea

15.55 OPEN MIC SESSION:

To Enhance the Development of the Ecosystem
The Open Microphone Session was one of the big surprise successes at the inaugural Mobile Web in Africa event.
This special closing session allows any attendee to address the delegation, allowing you the opportunity to:

• shamelessly promote your company and work
• highlight a technology issue that you would like assistance with
• request for partners to help you successful adopt mobile as your platform of choice
• highlight a bugbear that you have with the industry

Techies, entrepreneurs, publishers, development organisations, in fact, any conference attendee, this is your chance to contribute to the event.
Space and time is limited so if you’d like to secure your opportunity to address the Mobile Web in Africa 2010 delegation then you’re requested to contact all amber on info@allamber.co.uk to submit an idea for this session in advance or just to discuss the opportunity and benefits.

17.30 Chairperson’s Closing Comments

17.40 Close of Main Conference