Having spent 8 years in advertising, Adam witness a change in the industry. Clients no longer willing to invest heavily in brand building wanted higher response from their advertising budgets. Having seen a great success from his work in the South African Lucky Strike campaigns of the early 2000′s, it was clear that technology would play a role in new customer response driven methodologies, and that mobile was key in this mix. 

In 2004 Adam moved to Norway in search of a deeper understanding of mobile technology. As world leaders in mobile services at that time second only to the japanese as an internet and mobile connected culture, Adam found expertise close at hand. Vidamo was founded with a collection of experienced mobile business developers and this knowledge is now building a dynamic company with offices around the world.