Alistair has been working in online publishing since 2001. Starting out as a web designer, he worked for tech start-ups in both Johannesburg and England.
Returning to South Africa in 2002, he moved into an editorial position on MWEB’s portal team. The role quickly evolved into an online product management position, in which he cut his teeth building web applications for MWEB’s subscriber base.
When MWEB’s portal team were absorbed by 24.com in 2006, he continued his dual roles in editorial and product management. In 2007 he took the opportunity to specialise in product management as part of the team that would later form 20FourLabs – the erstwhile innovation division of 24.com.
While at Labs he oversaw the launch of a range of new products, including Answerit and Letterdash. He also managed the 24.com user community, nurturing Letterdash past the 1 million page impression mark, and helping to create South Africa’s largest blogging platform.
In late 2009 he joined Media24 Magazines for a brief stint as their Social Media Manager. The portfolio includes power brands like Huisgenoot, YOU, Fairlady, Go!, Men’s Health and many more.
In July 2010 he took on the role of Digital Platforms Manager for the Mail & Guardian Online. While there he has launched the M&G iPhone app (the first paid news app in the local market), the first Kindle edition in Africa and will soon launch a much anticipated iPad edition of the weekly paper.











