Candice Goodman, with her BSc in Computer Science, and years of experience in both technology and marketing, provide her with an interesting blend of knowledge about the Digital and Mobile Marketing industry.

After years in IT Management, and running an online recruitment business, she has spent the next 7 years heading an online marketing business specializing in email marketing. She has consulted to various customers like Cargo Motors, MTN, eBucks, and Ster-Kinekor on their Digital Communication Strategy.

She has recently founded a Mobile Marketing Services company called mo-B, specializing in mobi-tainment servicing customers like Pioneer Foods, Mitsubishi, Soul City, Urban Brew Studios, and SARS.

She is very passionate about the dynamism and the creativity that the Mobile Marketing industry provides and is looking forward to showing around the industry and sharing some ideas, hints and tips with you.”