Michael is a partner and the strategic director of BrandSocial, a Net Promoter Associate and word of mouth marketing specialist. Michael spends most days helping brands makes sense of how track and develop their digital and traditional customer loyalty score, brand refrability and community.
Michael was previously a founding partner in Perspective Transformation Systems, which focused on organisational culture; and Context Brand Consulting, a brand culture and brand archetype consultancy. Prior to this Michael established and developed both the Industrial and Trade Marketing departments for Plascon Paints.