Nicolas began his professional career working in commercial radio in South Africa where he worked for YFM, KAYA FM and METRO FM. As a keen content producer Nicolas then went on to executive produce television in South Africa and later across the continent for MNET music and entertainment channels.
After five years as an executive producer Nicolas formed a media, music and entertainment company which focused on mainstream advertising, branded entertainment and product placement.
In 2006 Nicolas made his first foray into the African continent with a consultancy providing creative marketing and activation solution services for Motorola which is where he met Mi-Fone CEO Alpesh Patel. Together they embarked on an aggressive marketing campaign for Motorola in 15 African countries which got both of them recognised by their respective industries. Nicolas went on to do youth based marketing and experiential work for Coca-Cola and Voice of America.
In 2008 Mi Fone appointed Nicolas as Chief Marketing Officer, Nicolas has been with Mi Fone since its inception heading up all of the brands communication needs.
Nicolas holds a media and communications degree (BA Hons) from University of Central England and is based in South Africa