Nikki Cockcroft graduated from UCT with a business degree in Information Systems and a post graduate degree in Marketing. After starting her career as IT Manager at Acceleration she soon realised she had a passionfor online media and thereafter moved into the position of Campaign Manager.

In March 2003, Nikki joined 365 Digital as Business Development Manager, progressing through the ranks to become CEO. As CEO she successfully introduced additional business areas including that of web development, ad operations and content syndication. After building 365 Digital into a profitable business, she oversaw a successful Management Buyout of the business and subsequent sale to Primedia.

Nikki was appointed as CEO of Primedia Online a year later in September 2007. Primedia Online includes iafrica.com, the 365 sports brands and 365 Digital. In 2010 she was appointed as CEO of Prezence Digital. In July 2011 Nikki moved to retail giant Woolworths as Head of Online.

Nikki has been a member of the DMMA for the past eight years, and has sat on the DMMA EXCO for the past four of these, initially in the capacity as Head of Marketing and then in the combined capacity as Deputy Chair and Head of Marketing. In 2009 Nikki was appointed as Chair of the Bookmarks Awards.

Nikki is passionate about all things digital and believes the DMMA’s mission is to learn from each other, share experiences, educate the newcomers and lead research and development whilst establishing an ethical code of conduct under which all digital company’s should operate.